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All Episodes

Every breakdown we've published. Click to watch.

New episodes drop regularly as part of the Insectiv Breakdown Series — an ongoing show about real ecommerce experiences.

Browse by Focus Area

01

Acquisition & First Click

Ads, search results, and what the customer expects before they even arrive

02

Landing Experience

The first five seconds after the click — does the page deliver on the promise?

03

Browsing & Discovery

Can the customer actually find what they're looking for?

04

Product Understanding

Does the page make you want to buy — or make you think too hard?

05

Purchase Flow

From add-to-cart to order confirmed — where do people drop off?

06

After Purchase

Confirmation emails, shipping updates, and whether you'd ever come back

Latest Episodes

About These Breakdowns

Are these sponsored?

No. Every episode is an independent look at a publicly accessible ecommerce experience. No brand pays to be featured, and no brand is warned in advance.

Do you cover ads and emails too?

Sometimes. When an episode starts with a visible ad or continues into post-purchase communication, those parts of the experience may be included.

How often do new episodes come out?

New breakdowns are published regularly. Subscribe to get notified, or just check back when you want something good to watch.

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