Shroomwell.com — We Looked at the Menu So You Don't Have To
Two guys. One mushroom store. Fourteen navigation observations. Let's see what happens when you click around.
Click or press → to start
Screenshot: Shroomwell.com full header navigation bar
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Guy 1
Alright, let's see what we're working with here.
Guy 2
Wait — B2B and "Tehasetuurid" are sitting right next to E-POOD? That's like mixing the staff entrance with the front door.
Non-product links (Ettevõte, B2B, Tagasiside, Tehasetuurid) sit on the same row as product categories. Mixing business and shopping links creates confusion about the store's primary purpose.
Screenshot: Cursor hovering over a menu item — no visual feedback
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Guy 1
I'm hovering over "Seened". Nothing. No underline, no colour change, no mega-menu.
Guy 2
Not even a shadow? It's like clicking in the dark and hoping for the best.
No hover effects or mega-menu on any main navigation item. Users get zero visual feedback that these elements are interactive. Reduces perceived interactivity and slows exploration.
Screenshot: Menu items — some have dropdowns, but no arrow indicators
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Guy 1
So some of these open sub-menus... and some don't. How would I know?
Guy 2
A tiny ↓ arrow. That's all it takes. One character. Zero engineering effort.
Dropdown menus exist on some items but there's no visual indicator (↓ arrow) showing which items expand. Users have to click blindly to discover navigation structure.
Screenshot: Expanded category showing a long, ungroomed list of subcategories
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Guy 1
That's... a lot of subcategories.
Guy 2
Hick's Law is having a rough day. More options means harder decisions — and this list isn't even grouped by theme.
Too many subcategories per main category without thematic grouping. Hick's Law: more choices = slower decisions = more abandonment. Group them or collapse behind "Show more."
Screenshot: Same subcategory list, annotated to show random ordering
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Guy 1
Are these sorted by popularity? Alphabetically? Revenue?
Guy 2
I think they're sorted by vibes.
Categories aren't ordered by traffic, revenue, or alphabetical logic. No visible hierarchy to help users scan quickly. Best-selling or most-visited categories should come first.
Screenshot: Subcategory list — plain text, no thumbnails or images
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Guy 1
"Seente kapslid" — what does that look like? I need a picture.
Guy 2
You get text. You get imagination. Close your eyes and picture mushroom capsules.
Subcategories are text-only with no thumbnails or visual cues. Small images would help users understand category contents at a glance and speed up navigation decisions.
Screenshot: Browsing a category page — menu shows no active/highlighted state
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Guy 1
Which category am I in right now?
Guy 2
Good question. The menu won't tell you. You're on your own in the mushroom forest.
Active category is not visually highlighted in navigation. Users lose their sense of location within the store. A bold, underline, or colour change on the active item costs nothing and fixes this.
Screenshot: Cart/checkout page with full navigation still visible at top
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Guy 1
I'm trying to buy. Why is the full menu still here?
Guy 2
Every link is an escape route. The checkout should be a locked room — politely locked, but locked.
Navigation menu remains fully visible in the cart. Known conversion killer — checkout should remove distractions and keep focus on completing the purchase.
Screenshot: Account dropdown showing "Manage Subscription" in English on Estonian site
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Guy 1
"Manage Subscription"?
Guy 2
On an Estonian website. Bold choice. Nothing says "we finished the translation" like... not finishing the translation.
Mixed languages in account dropdown. "Manage Subscription" appears in English on an otherwise Estonian site. Breaks trust and feels unfinished — small detail, big impression.
Screenshot: Account dropdown with inconsistent alignment, sizing, hover states
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Guy 1
Some links are left-aligned, some right. Sizes are different. Hover effects are inconsistent...
Guy 2
It looks like two dropdowns got merged in a car accident.
Account dropdown has inconsistent alignment, sizing, and hover states. Visual consistency builds trust — a messy dropdown signals rushed development.
Screenshot: Subcategories correctly duplicated across multiple parent categories
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Guy 1
Actually... this is smart. The same product appears under multiple categories.
Guy 2
Wait, are we... complimenting them? This feels weird. But yes — cross-listing subcategories is the right call.
Subcategories that belong to multiple parent categories are correctly duplicated. Users can find products from different entry points. This is good practice.
Summary
Navigation Scorecard
Hover effects — missing
Dropdown indicators — missing
Active state — missing
Checkout nav — should be removed
Subcategory grouping — needs work
Category ordering — no logic
Mixed languages — unfinished
Cross-category duplication — good
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